
Joe Xu.
I founded EaseSo with a simple premise: Technology should respect your state of flow.
In a world clamoring for attention with notifications and gamification, I build tools that get out of the way. Whether I'm engineering adaptive algorithms for SAT prep or writing bare-metal C++ for home automation, my goal is to remove the friction between intent and action.

Belle Hu.
While code defines our products, operations define our impact. As head of orchestration, I orchestrate the machine that allows EaseSo to ship with precision.
From navigating complex hardware supply chains to refining our product strategy, I focus on the systems behind the technology. My goal is to create operational clarity so that our creative vision can execute without friction.
Engineering Principles
INTERNALSpeed is a Feature
If it takes more than 100ms to react, it's too slow. We optimize our React bundles and database queries obsessively.
Local-First
Our apps should work offline whenever possible. State lives on the device, syncing to the cloud only when necessary.
Aesthetics are Functional
Beauty builds trust. A well-designed tool feels reliable, and a reliable tool gets used.